I’ve taken two cruises so far and am eagerly anticipating my third next May. My cruising journey began in the Caribbean in my early twenties—long before Viking entered the ocean cruise market. My second cruise, a breathtaking journey through Alaska’s Inside Passage, was a gift from my husband. At that time, Viking still hadn’t launched its ocean fleet, so we sailed with another provider. The experience was so exceptional that we chose the same cruise line again for our upcoming Mediterranean adventure.

But recently, I completed the Viking Travel Advisor Academy and became a certified Viking Expert—and it completely changed my perspective.

Viking first made its name as a premier river cruise line, and it continues to dominate that space with numerous awards. Since expanding into ocean and expedition cruising, Viking has earned accolades across all three categories. Their success isn’t accidental—it’s the result of a clear vision and a deep understanding of their ideal guest.

Viking caters primarily to affluent Baby Boomers and older Gen X travelers—a demographic I proudly belong to. And after diving into their cruise philosophy, I can confidently say: I’m a fan, even without having stepped foot on one of their ships (yet!).

Why Viking Stands Out

Here are just a few reasons why Viking has earned my admiration—and why they’re now at the top of my vacation list:

• Complimentary Wi-Fi on all ships
• Wine, beer, and soft drinks included with lunch and dinner (with optional premium beverage packages)
• One included shore excursion at every port of call, with additional excursions available for purchase
• Adults-only policy – no guests under 18
• No gimmicks – no waterslides, ice rinks, casinos, or go-karts. Viking focuses on enrichment, not entertainment
• All staterooms have an ocean view, and most include a private veranda
• No extra fees for specialty dining – all restaurants are included
• Smaller ships (under 1,000 guests) allow access to ports that larger ships can’t reach
• Thoughtfully curated itineraries that emphasize culture, history, and natural beauty
• Airfare packages with transfers included, making travel seamless

If you’ve cruised with mainstream lines and are looking to elevate your experience, Viking Ocean Cruises might be your perfect next step. Already a seasoned ocean cruiser? Consider trying a Viking River Cruise, which docks in the heart of charming cities and villages. Or, for the more adventurous, Viking Expedition Cruises offer a whole new way to explore the world. 

Why I’m Reconsidering Expedition Cruises

I’ll admit it: I never thought I’d be interested in an expedition cruise. Trekking through Antarctica or the Arctic didn’t sound like my idea of a relaxing vacation. But Viking’s approach has me rethinking everything. Here’s why:

1. Purpose-built expedition ships with panoramic views and Scandinavian design
2. Environmentally conscious technology that minimizes impact on fragile ecosystems
3. All gear provided, including innovative pedal-powered kayaks that free your hands for photography
4. Onboard hangars for launching Zodiacs, submarines, and other exploration vessels—at no extra cost
5. Resident scientists and onboard labs, with opportunities for guests to participate in real scientific research

Viking’s expedition cruises aren’t just about adventure—they’re about education, sustainability, and immersive exploration.

                                                 Finse Terrace                                              Guests in Antarctica

Final Thoughts

Becoming a Viking Expert opened my eyes to the brand’s commitment to excellence. They’re not just a cruise line—they’re a curated travel experience. Whether it’s river, ocean, or expedition cruising, Viking consistently delivers a refined, enriching, and worry-free journey.

I can’t wait to recommend Viking to my clients—and I’m even more excited to book my own Viking cruise. I have a feeling it won’t be my last.  

Photo Credits: Viking